Introduction When it comes to managing your company’s key resources, having the right metrics in place is crucial. But with so many options to choose from, how do you know which ones actually matter? In this post, we’ll break down the top three metrics that provide the most value for keeping tabs on your key … Read more
Introduction Happy Customers = Healthy Business We all know that customers are the lifeblood of any business. But how do you really know if your customers are happy and coming back for more? That’s where key metrics come into play. Tracking the right customer relationship data can provide invaluable insight to help grow your business. … Read more
Introduction In today’s omnichannel world, customers expect consistent experiences and messaging across all touchpoints. Failing to have an integrated cross-channel strategy comes at a real cost — from declining conversion rates to damaged brand reputation. In this article, we’ll explore 10 compelling reasons why cross-channel integration should be a priority for savvy marketers and business … Read more
Understand the Different Types of Costs in Your Business Fixed Costs When analyzing your business’s cost structure, first look at fixed costs – expenses that stay the same despite sales volume changes. For example, rent, insurance, loan payments, and salaries. Keeping these costs low and aligned to revenue is key. Walmart caps new store builds … Read more
Why Revenue Streams Matter They provide ongoing income to support your business Having multiple revenue streams is so key for any business that wants to thrive long-term rather than being a flash in the pan. I’ll break down why. Firstly, ongoing income from different sources helps smooth out cashflow when one area sees a temporary … Read more
What is a Unique Value Proposition (UVP)? Definition A unique value proposition (UVP) is your business’s speciality – it sums up the top 1-2 reasons customers should buy from you over competitors. It should be short, sweet, and pack an emotional punch. The best UVPs focus on outcomes, not features. For example, Apple’s is “We … Read more
Introduction Growth and scalability don’t happen by accident. To set your business up for long-term, sustainable success, you need to be strategic and thoughtful about how you invest your limited resources. In this article, I want to have a practical discussion about how to identify the handful of activities that drive the core value in … Read more
Defining customer segmentation Knowing your customer inside and out is the foundation of any successful marketing campaign. That’s why savvy companies rely on customer segmentation to tailor their outreach. Customer segmentation is the process of dividing customers into groups based on common characteristics so marketing can be tailored to their specific needs and behaviors. This … Read more
Introduction For any business leader aiming to build sustainable success, establishing strategic partnerships should be a top priority. Whether it’s aligning with a company that complements your offerings or provides a sales channel, partnerships allow you to scale growth in ways not possible alone. In this article, we’ll explore best practices for identifying partnership opportunities … Read more